Intellectual Capital

Overview

Intellectual Capital is Muneaki Masuda's book on his philosophy of business. I redesigned it in a manner and language that fit the ideas running through it – creating customer value, proposing a lifestyle, and the design that makes a proposal convincing.

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Notes on the work

A study in micro-typography. Redesigning meant looking closely at the existing design and thinking about the original designer's intent behind each element. The most tedious work, and the one that needs the most care – it made me think about why editorial design matters.