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JAEYONGBAE
EN/KR
Role
Solo · cover and selected spreads
With
Advised by Prof. 민본
Period
Summer 2022

A book redesign

Intellectual Capital

The redesigned book
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The redesigned book

Summary

A redesign of Muneaki Masuda's Intellectual Capital. Solo, summer 2022, covering the cover and selected spreads. My first real study in micro-typography.

The work

I read the existing edition element by element first, to work out what the original designer intended. Then I reset the body typeface and size, letterspacing, leading and the position of each chapter opener. The book argues for creating customer value and proposing a lifestyle, so the cover and the spreads had to make that argument in type.

Reflection

A redesign is not a change of taste. I could change only as much of the book as I had read correctly.