Hi, High!

Summary

In-house design work from 21 months at the Air Force HQ Media Content Division (Oct 2023 – Jun 2025). Hi, High! is an onboarding kit for people entering the Air Force. I designed it in autumn 2024 and stayed with it through the bulk order and delivery. The other project from the same posting is Thank You, Our Dokkaebi.

Overview

The posting was the Media Content Division of Air Force Headquarters, the division that makes official communications for an organisation of about 60,000 people. Its YouTube channel, "Republic of Korea Air Force", passed 100 million cumulative views in December 2023 – Kookbang Ilbo, 27 Dec 2023. Its live-fire TAURUS footage has 15.1 million views and "Les Militaribles" 6.62 million.

Goods and printed matter had to speak in the same voice. The channel, not the usual image of a military institution, set the standard for the kit.

The work

I did not stamp a logo on stock items. I went to Namdaemun market and to Monami's headquarters to check each material's feel and how it held up in real use. The planner, notebooks, memo cube and bag were designed to work together and on their own.

When distribution conditions changed and the full package was about to be cancelled, I switched to distributing single items. Because each piece already had its own use, nothing had to be redesigned.

I did not deliver it alone. The bulk order went through suppliers and the distribution through other departments.

Reflection

The design file was not the end. Material, order quantity and distribution route decided half of the result.